A publisher decision guide

How to Choose an Ad Network

Choose an ad network that fits the publishing business you operate. Reader experience, inventory control and cash flow deserve a place beside revenue.

By AdNetworkRankSources checked Research methodology
On this page 5 sections
  1. Protect the job your website does
  2. Write a publisher brief
  3. Match the network to the brief
  4. Candidate networks to check against your brief
  5. Measure a useful outcome

Protect the job your website does

A publishing site may depend on repeat readers, completed guides, newsletter signups or product enquiries. Advertising should support that business instead of making its core task harder. Decide what changes to navigation, loading time and interruptions are acceptable before choosing a format.

Write a publisher brief

  1. Identify the content categories, visitor countries and traffic sources you can document.
  2. Record pageviews and actual ad impressions as separate metrics.
  3. Choose allowed formats, placements and frequency limits.
  4. Confirm the payment method, verification process, fees and first-payment rules.
  5. Set a test period and a stop condition for reader experience.

Match the network to the brief

Check your publishing constraints

Choose a constraint to see matching published fields and specific exclusions. A network offering popunders can still have a separate inline product; compare the product you will enable.

Choose a constraint above. Results depend on published fields, not a measured earnings ranking.

Use the network directory to check published requirements. Our best ad networks overview compares the main options, and the publisher shortlist groups them by priority; this page focuses on preparing your publishing constraints first.

Candidate networks to check against your brief

Each row links to a review with every documented payment method and its source. The table follows directory order; it is not a ranking by measured CPM or earnings.

NetworkBest considered forFormatsPublished traffic minimumLowest published payout
AdsterraPublishers comparing several ad formatsDisplay, Popunder, In-page, SmartlinkNo published minimumFrom $5 via Paxum
MonetagPublishers needing push and popunder in one accountDisplay, Popunder, Push, In-page, SmartlinkNo published minimumFrom $5 via PayPal
AdcashPublishers choosing between manual placement and AutotagDisplay, Popunder, In-page, Smartlink, VideoConfirm with networkCheck payment terms
PopAdsPublishers specifically considering popundersPopunderNo published minimumFrom $5 via PayPal
PopCashPublishers comparing popunder-only servicesPopunderConfirm with networkCheck payment terms
AdMavenPublishers comparing pop and push productsDisplay, Popunder, Push, In-page, SmartlinkConfirm with networkFrom $1 via PayPal
InfolinksContent sites considering contextual placementsDisplayNo published minimumFrom $50 via PayPal
ClickAdillaPublishers considering popunder-led multi-format monetizationDisplay, Popunder, Push, In-page, VideoConfirm with networkCheck payment terms
EvadavPublishers comparing push subscription monetizationPopunder, Push, In-page, SmartlinkNo published minimumCheck payment terms
JuicyAdsPublishers whose content permits adult-oriented adsDisplay, Popunder, VideoConfirm with networkFrom $25 via PayPal

Measure a useful outcome

Net ad revenue should be assessed with reader engagement and your other conversion goals. A test that raises page RPM while reducing a more valuable action may be a poor business result. The right balance depends on the site, so no single network gets a universal performance score here.

Compare publisher terms