Protect the job your website does
A publishing site may depend on repeat readers, completed guides, newsletter signups or product enquiries. Advertising should support that business instead of making its core task harder. Decide what changes to navigation, loading time and interruptions are acceptable before choosing a format.
Write a publisher brief
- Identify the content categories, visitor countries and traffic sources you can document.
- Record pageviews and actual ad impressions as separate metrics.
- Choose allowed formats, placements and frequency limits.
- Confirm the payment method, verification process, fees and first-payment rules.
- Set a test period and a stop condition for reader experience.
Match the network to the brief
Check your publishing constraints
Choose a constraint to see matching published fields and specific exclusions. A network offering popunders can still have a separate inline product; compare the product you will enable.
Choose a constraint above. Results depend on published fields, not a measured earnings ranking.
Use the network directory to check published requirements. A general shortlist is available in best ad networks; this page focuses on preparing your publishing constraints first.
Measure a useful outcome
Net ad revenue should be assessed with reader engagement and your other conversion goals. A test that raises page RPM while reducing a more valuable action may be a poor business result. The right balance depends on the site, so no single network gets a universal performance score here.